https://www.thegenerativegroup.com/client-stories daily 0.75 2026-01-19 https://www.thegenerativegroup.com/client-stories/Blog Post Title One-3zaa9-zlxng-5ytfa monthly 0.5 2026-01-19 https://www.thegenerativegroup.com/client-stories/blog-post-title-two-t5my5-k4xmd-jrzaw monthly 0.5 2026-01-19 https://www.thegenerativegroup.com/client-stories/blog-post-title-three-y3peb-4lwnz-z3yl2 monthly 0.5 2026-01-19 https://www.thegenerativegroup.com/client-stories/blog-post-title-four-lr658-tcthp-f8a6g monthly 0.5 2025-09-09 https://www.thegenerativegroup.com/press daily 0.75 2026-01-29 https://www.thegenerativegroup.com/press/trash-archaic-measures-of-nonprofit-impact monthly 0.5 2026-03-13 https://www.thegenerativegroup.com/press/rebranding-the-nonprofit-sector-in-8-steps-1 monthly 0.5 2026-01-29 https://images.squarespace-cdn.com/content/v1/66f1b972a0092a6f83b37a01/1769649701410-GFB2QIKEADDTG6ANAKF7/1520178983020.jpeg Press - Rebranding the Nonprofit Sector in 8 Steps - It’s time to stop defining ourselves negatively – with a label that only says what we aren’t. It’s time to get rid of the old story of scarcity that says no matter how hard we try we will always lack the resources we need. It’s time to reclaim our branding back from the Internal Revenue Service, to tell a new story and find a new name for our sector. Here are eight ideas. I see them as an invitation to dialogue. I don’t have all the answers, but I am confident that we can find them if we work together. 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